Vodafone has retained its title as the most valued British brand in this year’s league table, highlighting the importance of marketing online.
The Brand Finance table showing ‘The Most Valuable Brands of British Origin’ ranks the largest companies according to the strength of their brand on a global footing.
This year’s rankings show Vodafone going back into top sport, taking over from Shell, which dropped back down to second. Staying stable at third is HSBC.
Once again, the top three are all big players on a global level, and much the same is true of every company in the top 50. With a net worth of more than £37bn being added to Britain’s brands since last year also, the importance of getting a global marketing strategy right could not be clearer.
It also appears that Vodafone will not rest back on its laurels, with its new social strategy for Australia already taking the country by storm.
The #TheVault social campaign has been launched to coincide with the release of the new Samsung Galaxy S5s and to ramp up interest in Vodafone 4G in Australia.
A team competition that engages instantly, it is a clever campaign by Vodafone and Samsung, which, by leveraging online communities through social, drives interest to their e-commerce sites and brick and mortar stores.
It is an easy to replicate and scale campaign, so it is expected that content, strategy and news writing services will offer similar ideas to their own clients in the near future.