Topics should be broad, not narrow

It can sometimes be difficult to grasp for many, but always writing about the same thing on your website and focusing just on your products or services isn’t going to win you any new visitors. The purpose of adding content to your website is to become an authority, to become the website that anyone looking for information relating to your industry finds. In order to do this you need to write about things relating to your business, not just about your product.

For example, if you offer a bed and breakfast in Edinburgh, writing about bed and breakfasts in Edinburgh isn’t going to get you any traffic. You need to write about the city, the surrounding area, the history, the nightlife and even the cuisine. Write about the people, the sport, everything to do with the area in which your bed and breakfast resides. This way, anyone looking for information on the city stands a better chance of finding your website, and if they do (as they’re clearly interested in Edinburgh) there’s a good chance they’ll be interested in visiting and staying there.

Broaden your content topics. The broader the topics, the more search traffic you’ll receive.

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