It has now been a short while since Facebook announced the changes it was making to its news feed, and as is to be expected, the world has reacted.
The revamp has seen the design follow the look and feel the Android and iOS apps deliver to the social network. Getting most coverage though has been the updates to the sizing and optimisation of adverts.
Marketers and those responsible for creating search engine optimisation strategies are still finding out ways to make that fully work for them. Broadly speaking, they are happy; however, many are worried that it has angered users.
Techcrunch summed things up nicely, saying:
“It will be interesting to see how advertisements evolve with this new design, and if we’ll see more of them.”
Search Engine Watch agreed that the increased “screen real estate” could be beneficial to advertisers, but Cnet focused on other changes:
“The biggest change … is the “following” tab (which) will go a long way toward building trust in Facebook as a home for breaking news.”
This was also something that Facebook was keen people focused on, with the lead engineer on the project, Chris Struharm saying a more engaging feed was important.
In essence, being an engaging place to be is just what a modern news feed needs to be. It is this that will ensure users continue to trust it and return to it time and again.
The ability to tailor the feed is another sensible step forward, as people demand greater control from their online experience.