Search has long been an accepted part of modern marketing strategy and direction in businesses big and small across the UK. In fact, it could be argued that it is now the lead discipline.
For many firms, of course, most specifically those operating exclusively online, this is certainly true.
With search engine optimisation (SEO) copywriting services such an essential part of the mix, The Drum has assessed who the top professionals in the industry were throughout 2014.
The number one spot was given to Ian Carrington, the boss of performance at Google. Meanwhile, two other top search professionals at the search firm made the list as well.
Coming it at number three was David Richards, who heads up the firm’s UK operations for global business and strategy. Completing the top ten was Andy Mihalop. Also an executive for Google UK, Mihalop joined the industry giant from MediaCom in January of last year.
In September, Mr Mihalop issued a warning to the car insurance industry over its slack performance in presenting multi-device platforms. This has seen a number of firms in the sector engage more fully with their SEO copywriting providers to ensure lessons are learned from this instruction.
Listening to such advice and commentary on the industry from these high-profile search industry professionals will again be key for the year ahead.
As they are at the forefront of how search is developing and its impact on platforms in the future, much intelligence can be gleaned from what they say, which often comes ahead of the actions of the company they represent.