Tailored news feeds

Why do I need tailored news feeds?

It is common knowledge that fresh, original content will help to build an online presence. Tailored news feeds help to increase page ranking with the search engines which love sites with relevant, informative news articles. Traffic to your site will increase, improving the potential for increased return on investment. Tailored news feeds will be of interest to visitors who are more likely to spend time on your website if the news story has relevance. Rather than directly targeting visitors to your website, consider a news feed so that users can subscribe without providing personal details. Tailored news feeds will continue to provide the latest news in connection with your niche or topic.

Benefits of tailored news feeds

You can stay in control of the news which is published on your site, deciding what the news subject should be. Here at Direct Content we have a large number of permanent writers, all with knowledge in specific areas, so that we can produce news for any type of subject. Visitors are more likely to spend more time on your website if the news is tailored to their interest. This will also increase trust as it becomes obvious that you are an expert in your field. Providing tailored news feeds on your site will build your brand and increase search engine rankings. Your site will be recognised as a leader in its field, with extensive knowledge in your niche.

Outsourcing tailored news feeds

Outsourcing tailored news feeds is a cost-effective solution which will improve your search engine optimisation, attract new visitors and retain established customers while increasing the value of your company. It may be tempting to produce your own news or even hire freelance writers. However, writing news in the required manner requires experience and research to produce news which is relevant, unique and informative while being grammatically correct.

Outsourcing to a copywriting company like us at Direct Content will ensure that all contracts are fulfilled in a timely manner and that the news is tailored to your website. Our writers produce news in a knowledgeable way, carrying out research where necessary. Our editors are qualified journalists who check each piece of news to make sure that it is in the correct format and is accurate and free of spelling errors. A website with frequent errors will rarely inspire trust or confidence.

Do I need tailored news feeds?

If you are looking for increased traffic to your website, higher page rankings, more links to your website and to become an authority in your chosen field, then yes, you do need tailored news feeds. If you have visitors who are already interested in your niche, why not keep them on your site even longer with relevant news articles?

News is presented to subscribers of your tailored news feeds in manageable chunks, giving just a hint of the news story so that users can decide what they want to read. Clicking on the chosen news story takes the user straight through to your website.

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