Scottish Water launches awareness campaign as Pooh sticks in sewer

A large teddy bear in the form of Winnie the Pooh was one of a host of strange items discovered throughout Scotland’s sewer system in 2014. Also found were a pink bicycle, fax machine and false teeth, as Scottish Water launched a campaign – which includes online content – to reduce the number of blockages.

The firm has said that in 2013, it dealt with over 40,000 blockages throughout the country’s drain and sewer system at a cost of £7 million. However, though the stranger items work their way into the sewer through the drains directly, the real issue is far more mundane.

The majority of blockages were a result of people discarding unflushable items – such as nappies, ear buds and cosmetic wipes – down their toilet. Many blockages were also caused and complicated by cooking oils and fats being disposed of through kitchen sinks.

To tackle the issue, the company is launching a campaign urging people to responsibly dispose of their waste. SEO copywriting providers will likely be engaged for the online side of the initiative, which has its own website. Adverts will also be broadcast on TV and radio.

Talking about the issues faced, Chris Wallace, from the utility provider, said:

“The waste water drain which runs from your house to the public sewer is usually only about four inches wide, which is less than the diameter of a DVD.”

He went on to explain that being the size it is, it can only handle the waste water, human waste and flushable papers and wipes.

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