We’ve mentioned many times that you shouldn’t get hung up on your keywords and keyword stuff your content when writing blogs for your website, and this is very true. However, you shouldn’t go the other way and never mention your desired keywords, writing about stuff that is completely off topic for your website.
For example, if your website is about kitchens and kitchen products, you want to rank for keywords such as ‘cheap kitchens’ you don’t have to mention ‘cheap kitchens’ in every title, and three times in every post as this would be too much. However, it should be mentioned as and when it is relevant. If you’re writing about topics that are related to your site you should end up using your keywords anyway.
However, don’t start writing content on your site that is completely unrelated. Blogging about last night’s football results or the latest cinema releases won’t help your site to rank for ‘cheap kitchens’ either.
Moderation is the key.