Facebook has, again, revealed a significant change to its format, with a new-look news feed feature. As tech fans have come to expect, the change has created considerable buzz online.
It is typical of the buzz that any Facebook update tends to create, typically matched only by Apple. Much like the fruity tablet peddler, the social network giant will be welcoming the attention the update news is getting. Indeed, it positively wrote the coverage itself, having sent out a litany of invitations to the PR event.
Unlike the mystery Apple creates ahead of its press events, though, Facebook’s latest invitation was pleasingly stark, with the text ‘Come see a new look for News Feed’ leaving little to the imagination for those receiving invitations to the announcement last Thursday.
The updates have been some time in the making, with the last major changes introduced way back in September 2011.
The full extent of the reception is still revealing itself but Facebook will be hoping that the latest launch avoids the public outcry the last change sparked. The company was forced into going back on its introduction of the ‘Timeline’ feature to allow users to adapt slowly.
The way in which content is portrayed via social media is an increasingly common concern for businesses. Companies are able to use sites like Facebook to get valuable information across to their customers. The latest changes will no doubt be watched carefully by those who use social media as a marketing tool in this way.