Social media site Twitter has recently announced that hackers had breached the site, affecting 250,000 members. Usernames, passwords and emails were stolen in the attack, which appears to have been carried out by experts.
Attacks like this are clearly a worry for business owners who use Twitter for a variety of reasons, including publicising links to new content from their website news feeds. As well as the concern over the breach of security, there is always a danger that people will stop trusting Twitter, despite the fact that the site has moved quickly to disable the passwords of those affected.
There are certain things business owners can do to maintain good practice following such an attack; keeping followers as engaged as possible.
– Make sure any information sent out can be verified. It’s fine to promote information that will help users reset their accounts or step up their security, but make sure this information comes from official sources. You could damage your reputation by inadvertently re-tweeting information that turns out to be a hoax.
– Don’t go overboard with tweets. If you normally send out one message a day, it’s not a good idea to suddenly send 100, which could increase the sense of panic among your followers.
– Keep the focus on interesting content. ‘Business as usual’ is a good strategy for surviving a dent in users’ confidence following an attack. Keep the focus on the type of messages your followers normally enjoy and respond to.