Confirmed by Search Engine Land towards the end of last year, the much anticipated British release of Google Pigeon has taken place.
There are an awful lot of pigeons in the UK these days. One only has to spend a few moments in one of the major cities to be aware of that, but now we will have to get used to them affecting the local search engine real estate as well.
Already up and running for some time in the US, search engine optimisation (SEO) copywriting services should at least know what to expect and how it will affect newsfeeds.
The Pigeon update, which was given this moniker by Search Engine Land, has been flapping its wings for US users of Google since July 2014 and, much as the avian beast itself, it’s very much a localised thing.
Essentially, it tightens up Google’s parameters in setting the location and distance from a user’s area to find businesses that they are interested in.
The update has received mixed reviews in the US. With it now being here in the UK, as well as Australia and Canada, it will likely garner the same response.
According to some research by the SEO industry, it is a beneficial development for around half of businesses and bad for the other. Research has shown that around 50% of companies have implemented a new local SEO strategy to answer Pigeon’s demands.
The update is reportedly all about making Google better for handling queries through mobile devices. As such, ensuring that your company works this into its overall localised SEO strategy will be important.