One of the things that you must take into account with all this talk of content that we do, is that you still need some form of SEO as well. Or rather, you need to make sure that your site is search engine friendly. You need to make sure that all the content you add to your site will be seen by the search engines, to gain the maximum use out of it. No point in adding amazing articles and news if no one will be able to find it as it is hidden behind a flash splash page in a iframe embedded in a frameset and no indexed by the robots.txt file. If that sounds bad from an SEO perspective, trust me I have seen far worse efforts at adding content to sites, things that would make you cry.
None of those sites are Direct Content clients however. We pride ourselves in only offering solutions that will work for you. If your site is badly put together, we wont just provide you with content and leave you to fend for yourself. Instead we will work with you and help you to make sure that your content can be found on your site, and that your site is generally search engine friendly.
Remember, we may preach content, but we know a whole lot more!