As search engine optimisation (SEO) becomes increasingly important for businesses’ daily operations, recent research has revealed that many firms are planning to boost budgets in this area.
The research, published by Mondo and titled ‘The Future of Digital Marketing’, followed an online survey of B2B and B2C executives. It polled 262 respondents, asking them what they intended to do with their marketing budgets in the next 12 to 18 months.
It found that 80% of firms were intending on increasing their digital-marketing spends. Of these, 32% said that they would boost coffers by up to 15%. A further 40% were reportedly planning on increasing online spending by around 5-10%.
One likely area for spending, according to the research team, is going to go towards hiring and engaging with digital and SEO professionals. With news feed management, content creation for pages, and user experience needing to be handled well, recruitment has been tricky in the past.
The study also found that amongst the issues faced by hirers running recruitment drives was finding skilled talent.
This was cited by 65% of those responding to the study as the biggest problem. Compounding the issue was the cost of recruiting staff with the right skills, which was cited by 30% of respondents.
Attracting the top SEO talent was a problem for 21% of firms too.
However, with the study also finding that average turnover saw digital marketing professionals move on within 18 months, that 16% of firms had a problem retaining top talent was probably less of a surprise than it otherwise should have been.