Content marketing is clearly a cost effective way to promote a business. This is why an increasing number of companies are investing more of their marketing budget in content marketing. The space is growing ever more competitive, so how do you survive the rising popularity of content marketing?
The emergent problem is that as the total spend on content marketing increases, the volume of Continue reading “How to surf the rising tide of content marketing”
It’s commonly acceptable that content marketing is extremely cost effective, but this does not necessarily mean it’s cheap. Sure, you avoid the long-term costs of fulltime writers, as well as the hassle of dealing directly with freelancers, by using a copywriting service. You still want the best value for your money, though, so here are some tips for those looking to get the most from a limited marketing budget: Continue reading “Money saving tips for content marketing”
It’s commonly accepted that it’s vital to avoid spelling and grammatical mistakes in content marketing, but have you ever considered the readability of material? How do you define this anyway?
Reading actually places a big cognitive load on the brain. This means you’re more likely to lose people’s attention if they have to Continue reading “Is your content readable enough?”
Christmas and New Year are now distant memories, and while people are focussed on getting through the winter, it’s time to start thinking about Continue reading “Content ideas to think about for spring”
The popularity of content marketing has increased over the last decade as search engines have increasingly prioritised quality content, and Continue reading “A brief introduction to content marketing”
Content marketing is commonly accepted as being highly effective, but there may come a point when your boss demands to see what the return on investment is. With a light-touch approach like content marketing, it can be Continue reading “How can you demonstrate content marketing success?”
Hosting a blog or website news feed is a great way to get started on content marketing. It gives you a medium through Continue reading “Increasing engagement with your blog or news feed”
Anyone considering a content marketing campaign should appreciate it’s about playing the long game rather than looking for short-term gains, but it can still be discouraging when the metrics are not meeting your Continue reading “Never give up on content marketing too soon”
You’ve created personas for your target audience. You’ve recruited a team of freelancers or outsourced your content generation to a Continue reading “Making content marketing more relevant to shifting demands”
You no doubt know that quality content is essential to any content marketing strategy, but how do you recruit suitable writers for the task? Some writers produce endless reams of paraphrased content, while others take pride in Continue reading “Finding suitable writers for content marketing”