New report hints how content can be successful

A new survey looking at the current state of content marketing has been released by a UK service provider. It reveals how despite the commonly accepted value of content marketing, marketers are still finding it difficult to convince the decision makers of this.

A major point for many of the surveyed marketing professionals were the difficulties associated with Continue reading “New report hints how content can be successful”

How to surf the rising tide of content marketing

Content marketing is clearly a cost effective way to promote a business. This is why an increasing number of companies are investing more of their marketing budget in content marketing. The space is growing ever more competitive, so how do you survive the rising popularity of content marketing?

The emergent problem is that as the total spend on content marketing increases, the volume of Continue reading “How to surf the rising tide of content marketing”

Money saving tips for content marketing

It’s commonly acceptable that content marketing is extremely cost effective, but this does not necessarily mean it’s cheap. Sure, you avoid the long-term costs of fulltime writers, as well as the hassle of dealing directly with freelancers, by using a copywriting service. You still want the best value for your money, though, so here are some tips for those looking to get the most from a limited marketing budget: Continue reading “Money saving tips for content marketing”

Complementing your content marketing strategy with email

Let’s say you have your website news feed set up, and you have your team of freelancers or a news writing service providing a regular stream of engaging content, but how do you get people to read it?

You may be tempted to consider promoting your news feed or other content through social media, and while this is a reasonable approach, you may Continue reading “Complementing your content marketing strategy with email”